12-17-20 – JACOBSON ACTS AS PANELIST FOR “ESPORTS ENDORSEMENTS” AS PART OF THE SACRED HEART UNIVERSITY’S TECHSTARS STARTUP WEEK
(New York, NY) – Justin M. Jacobson recently provided insight on the “Esports Endorsement” panel as part of Sacred Heart University’s Techstars Startup Week. Justin was joined by the Director of the Sports Management Program and the Co-Director of the academic Esports initiative, Professor Joshua Shuart. This panel explored the intricacies of sponsorships and endorsements for gaming personalities and other esports talent. They also discussed the various “deliverables” unique to esports marketing initiatives as well as investigated at the various “ROI” indicators that a brand might focus on during an esports endorsement campaign.