12-22-20 – JACOBSON ACTS AS PANELIST FOR ESPORTS BUSINESS PANEL AS PART OF AMERICAN ESPORTS WEEK PRESENTED BY THE UNITED STATES ESPORTS ASSOCIATION
(New York, NY) – Justin M. Jacobson recently provided insight as part of the esports business panel for American Esports Week 2020 presented by the United States Esports Association and the Global Esports Federation. The event was part of the organizations’ “World Connected” series 2020 and aimed to bring various top industry professionals together to speak on a variety of topics. The business panel explored the unique sponsorship and contractual matters related to the recreational and non-professional esports business. They also discussed the rise of recreational and non-professional esports as well as the various companies working in the area. The panel concluded by exploring some esports legal and marketing matters, including focusing on the use and benefits of influencer marketing in brand promotional campaigns.